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Otherwise, they get rose-colored glasses about success in the home market and presume it will translate rapidly. You discussed anticipating 5070% volumes. That's sobering. I have actually even seen cases where it's just 2530% at launch. It highlights how vital capital structure is. Yes. Many small growth principles like ours depend on equity, not debt.
So you require equity sponsors who believe in the vision and the group. Another lesson: you need to open four to six stores in a new market within 2 to three years. That's pricey, however it develops crucial mass, constructs awareness, and validates above-store leadership. Without it, you remain slow and unprofitable.
And we were fortunate that Dallasour 2nd marketwas likewise where our group lived. Having the whole team in-market to support stores, hire, and ensure culture was big.
People frequently underestimate how important group is to scaling. Our group took all the things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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