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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You discussed expecting 5070% volumes. I've even seen cases where it's just 2530% at launch.
Kitchen Resilience in Pell City during 2026/story1/2731193/1768342052_2731193.png)
You need equity sponsors who believe in the vision and the team. That's costly, but it produces crucial mass, constructs awareness, and validates above-store leadership.
Kitchen Resilience in Pell City during 2026
And we were lucky that Dallasour second marketwas also where our group lived. Having the entire team in-market to support stores, hire, and make sure culture was big.

Individuals often underestimate how crucial group is to scaling. Our group took all the things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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